How to Start

Category : Cold Marketing

Starting any cold marketing program will require a bit of planning in the forefront.  One of the first things you must identify is who will be your target market.  You certianly do not want to waste time contacting those businesses or potential clients that would have no need for your services or products.

You need to sit down and make a list of ways to use your product then who uses your product and why.  This will get you working towards the ultimate target.

From this list you are going to figure out what businesses in your community or surrounding communities are going to be targeted for this project.

Next post will be on what tools you will need.

Chris

Direct Sales Talk

Warm and Cold Marketing

2

Category : Cold Marketing

If you are in Direct Sales you most likely know what warm calling is.  When you first started your business, your recruiter probably asked you to make a list of the people you were going to contact about your business.  This is known as your warm market.  People you know and are in contact with somehow or another.

Cold Calling is the opposite.  You do not know these people and don’t even know if they are interested in your goods or services.  Since we are not able to “call” anyone any more And calling is not the most effective method with Direct Sales, we are going to call it Cold marketing.

I am going to give you some tips and encouragement along the way to help you will learning how to cold market. Help you select the right people to cold market to and be most effective. 

Sounds scary but a little exciting??  It can be exciting!  It is a challenge to go out of your comfort zone and talk to strangers.  We were taught to not talk to strangers and this “stranger” right here is telling us to do that. YIKES! 

I know!  I Know!  People tell me I’m nuts a lot! LOL!

Stay tuned for a few mini lessons and you will learn to become comfortable enough to embrace a few strangers!  LOL (not literally!)

Chris

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Do You Squidoo?

Category : Biz Tips

It is great fun!  You should check it out.

It is setting up a webpage just for you and your business. You can set a page up for hobbies, loves, or whatever you want to. 

Here is mine My Squidoo

Chris

Orders Rule

Category : Biz Tips

I was thinking the other day as I answered a post on a network about how we do orders in our business.  We have a customer call us or we are at a party and sitting down with a customer to add up their invoice. 

People are in line waiting to get to you to help them.  Or at home, the kids are crying and the other phone is ringing.  Do you really take the time to upsell your customer?  Do you ask for additional sales?

When you go the Micky D’s, they annoy the heck out of us by asking if we want 2 hot Apple Pies for a $1.  But did you ever stop and think how many people each day say yes?  Even if it is only 20 out of the hundreds that they ask at a particular store, that is 40 more pies they sell.  That is $20 more bucks they add into their pockets and over the course of a month and year, that is big “bucks”.

Are you an Order Taker, like your waitress was today or are you an Order Maker and increase your customers sales with add on items that compliment their purchases.  

If you ask each customer about adding one $5 or $10 item (depending on your line) today, how many more “bucks” can you add into your pocket?

Chris

DirectSalesTalk

DirectSalesFundraising

Managing Your Fundraiser!

Category : Biz Tips

Managing Your Direct Sales Projects

Many of us dread a major project, but in a work at home atmosphere, we certainly have a lot of them creep up on us. A major project could make or break our business so making sure it is handled properly is so important.

What type of project could influence our business so much in a Direct Sales arena? Well a fundraiser is the first thing that comes to mind. That is a huge project that is key for building business in Direct Sales. Or it can simply become a donation if it is not handled properly. A donation would be much easier to write a check and walk away but that is not the point of the project. So let’s make sure our major project is worth our time and money. Here are some key factors to remember for your time management.

? Make sure your time is budgeted property to see the project through.
Fundraisers take time to handle. Paperwork, paperwork, paperwork! Selecting, packing and delivering product = tons of time. If you don’t have the time, schedule the event at a time when you do.

? The time factor goes up as the participants increase.

? Keep the item selection low to reduce the packing time and the selecting errors low especially if you are the one packing and selecting!

? Keep the prices easy to calculate for the participants and mostly for you to reduce calculation errors. Whole numbers are best.

? Enlist help from participants. This gives you a check and double check system and cuts down the errors and therefore the time involved spent backtracking looking for errors.

? Keep the dates of the events at hand always and follow them closely. Your potential customers want to know when to expect their products.

? Have a contract with your client for your protection and theirs. Always keep it on a professional level even if you are doing it for a friend.

? Clear and concise instructions will save many phone calls and aggravation for you and your participants.

? Make it easy to sell your product. The easier it is to sell, the more someone will want to sell it. Again, clear and concise forms and direction will be key to your success level.

? Order a few extra items with the main order in case of breakage or shortage. This will save you from waiting for a second shipment and will get your product in the hands of the customers faster.

? Keep prizes simple and make sure there is no work involved for you other than providing them, should you be doing so.

By using these hints, you will ensure yourself a stress free event for you and your participants. Having a major project run smoothly will show your professionalism and professional fundraisers do know the difference. You want to make sure you are invited back again for another event. So keep it low key on your end. Make your product simple to handle, without a lot of issues and you will make it a successful event for you and your group.

You can grow your business with fundraisers by using your management skills. All it takes is a calendar and some planning time and you will be adding a whole new dimension to your direct sales business. And that means more customers and therefore more income. The name of the game!

Copyright by Chris Carroll 2006. Chris Carroll is a Direct Seller that focuses her business on helping others succeed. DirectSalesFundraising is one site she has dedicated to that mission.